Attention Is the New Currency.
It's the difference between your business surviving & thriving, we help you get attention from the customers and leads you need whilst building your brand.
Let’s Find Your Attention Advantage
Thanks for stopping by, we are an award-winning Attention Agency founded in Sydney, with global reach.
We are dedicated to delivering attention solutions for brands who are ready to stand out, not blend in.
Overwhelmed by a Saturated Market?
We pinpoint where your audience's attention is underpriced and underserved, and craft compelling campaigns that resonate.
Tired of seeing lackluster results while your competitors shine?
Frustrated by campaigns that feels uninspired, disconnected, or just plain dull?
Had enough of agencies that promise the world and deliver… well, underwhelming?
It doesn’t have to be this way.
We combine AI-powered strategy, platform fluency, and human insight to:
Discover where your customer’s attention really is
Craft campaigns that connect and convert
Turn fleeting moments into long-term brand love
Get results
HOW WE CAN HELP:
Meta,
Google,
TikTok,
HOW WE CAN HELP:
Pinterest,
Linkedin,
Podcasting,
WHAT WE DO:
Print,
Activations,
Content,
Media Partnerships
HOW WE CAN HELP: Meta, Google, TikTok, HOW WE CAN HELP: Pinterest, Linkedin, Podcasting, WHAT WE DO: Print, Activations, Content, Media Partnerships
Our Model: The Wild Attention Engine™
A proprietary framework for identifying and capturing attention at the best price:
1. Attention Mapping
We find the right kind of attention, where your audience is spending time, but competitors haven’t cracked the code.
2. Platform Fluency
Every channel has its own language. We create content that feels native, not forced - designed to resonate within the scroll.
3. Content Engineering
We design channel-specific stories and ideas that get seen, felt, and acted on. Data gives us the direction, but creativity drives the connection. We make thumb-stopping content with emotional depth and commercial purpose.
4. Amplification & Learning Loops
Attention is only valuable if it leads somewhere. We track, learn, and optimise constantly to turn attention into action.
One Vision. One Team. One Focus: Attention.
No layers of account managers. No getting lost in agency bureaucracy. You work directly with our founder, Elaine a seasoned media and advertising expert with 20+ years of experience capturing attention in all the right places. You’ll have expert leadership guiding you every step of the way.
We operate lean, intentionally. Our core team expands to suit your needs, carefully curated from top specialists across strategy, media, creative, content, and data. People chosen for their talent, not their availability.
Small by Design. Big on Attention.
We don’t believe in bloated processes or cookie-cutter solutions. We stay boutique so we can stay focused - giving every client a high-touch, high-impact approach that earns attention, builds connection, and drives results.
We’re not chasing scale. We’re chasing excellence.
Results, Not Guesswork.
Everything we do is grounded in intelligence and built to perform:
Tailored strategies to maximise every dollar - whether it’s sales, leads, app downloads, or brand buzz.
Clear reporting & comms so you’re always informed, never in the dark.
Expert guidance that reduces stress, uncertainty, and wasted time.
Innovative solutions powered by AI-driven insights and sharp instinct.
Creative that earns attention, connects emotionally, and converts.
We’re not guessing. We’re engineering results.
Bespoke Teams. Uncompromising Craft.
Every project is different, so we custom-build teams that are perfect for your goals, not our internal resourcing. That means faster turnarounds, no dilution of your vision, and zero red tape.
Frustrated by big agencies sending in the A-team to pitch, then ghosting you? That’s not our style. We stay hands-on. We stay sharp. We stay focused on getting you the attention that matters.
Why The Wild Ones?
Because we know where attention is underpriced — and how to make it pay off.
Because we combine platform fluency with performance thinking.
Because we build campaigns that don’t just show up — they stand out.
We’re not just an agency. We’re your attention advantage.
Proud Members of the IMAA
Independent. Innovative. Impactful. As members of the Independent Media Agencies of Australia (IMAA), we’re part of a network of trailblazers redefining what great marketing looks like.
Meta Advertising Certified
Meta ads that actually make money? That’s our game. Meta Certified and experts in Facebook and Instagram Ads, we craft campaigns that scale fast and convert hard.
Certified Google Ads Experts
We don’t “dabble” in Google Ads—we live and breathe it. Fully Google Ads Certified, we build campaigns that actually convert, not just drain your budget.
Google Marketing Platform Certified
We don’t guess—we use data. As Google Marketing Platform Certified strategists, we leverage the same tools global brands use to optimize every dollar spent.
Masters of Google Analytics & Data
If you can’t track it, you can’t improve it. We make sense of Google Analytics, user behavior, and performance data—so you can stop guessing and start growing.
DV360 Experts
Get your brand seen in the right places. DV360 puts your ads on premium websites, YouTube, and streaming platforms, using AI to target the right audience and maximize results—so you spend smarter, not more.
The Wild Ones Agency was born from a desire to do things differently — to create a space where integrity, intelligence, and instinct drive results.
We’ve experienced the broken agency model firsthand. That’s why we built something better: a team that values sharp thinking, platform-native creativity, and real human connection.
We believe the best brands earn attention, not just buy it. And the most successful businesses don’t have to lose their soul to scale.
We blend data, storytelling, and a little je ne sais quoi to help brands show up smarter, connect deeper, and grow with impact.
We’re not just an agency. We’re your attention advantage.
We’ve worked with some of the world’s boldest brands to craft campaigns that cut through the noise and deliver results.
-
Proven to win the right attention for brands
With decades of experience working with iconic brands, we know how to craft campaigns that capture discerning attention and turn it into desirability, loyalty, and growth.
-
Trusted by Industry Leaders Across Sectors
Our clients come to us when they’re ready to cut through clutter and stand apart. We know where attention is undervalued, and how to show up with strategic creative that commands it.
-
Our work turns attention into action, at scale
And action into growth. We don’t just launch campaigns. We engineer attention systems that scale for brands at scale.
Our Process: The Wild Attention Engine™
How We Deliver Outsized Results in a Noisy Market
-
Map
What We Do: Audit attention supply and demand across platforms
Why It Matters: Identify white space where your audience is active - but competitors are missing the mark. -
Craft
What We Do: Align brand story with platform behaviour and culture
Why It Matters: Craft platform-native content that feels natural, not forced. Built for the medium, not retrofitted from a TVC. -
Create
What We Do: Create channel-specific content plans that earns and holds attention
Why It Matters: Deliver thumb-stopping, emotionally driven storytelling & tactics designed to resonate and convert. -
Move
What We Do: Distribute, test, and optimise in real time
Why It Matters: Rapid iteration and smart media management that ensures maximum ROI, learnings, and impact.
Your Attention Advantage Starts Here
You are only one click away from awesome, get in touch!
Book Your Attention Advantage Call
Let’s get to know your brand, your audience, and your goals. No pressure, no fluff, just a strategic chat to uncover where your attention opportunities lie.
Build Your Bespoke Attention Strategy
We listen deeply, analyse intelligently, and challenge assumptions. Then we craft a strategy that shows up in the right places, speaks the right language, and earns the attention your brand deserves.
Launch. Optimise. Scale.
We bring your campaigns to life, then we refine them with relentless focus. Expect agile optimisation, smart testing, and clear reporting. Because attention alone isn’t enough, it has to convert.
What our clients say
-
"The Wild Ones Agency transformed our marketing approach. Their personalized strategies and unwavering support gave us the confidence to make bold moves in our campaigns."
Sophia C, CEO, Luxury Jewellery Brand
-
"Elaine’s network, her creative thinking, and her strategic approach is excellent. She’s the person you want helping to drive your brand and the partner you want in managing your strategy, team and approach."
Sam V, Director - Visa
-
"I would highly recommend The Wild Ones Agency, as Elaine is a standout operator who is reliable, always honest, who can support all your needs. I’m always impressed by her creativity and strategic thinking capabilities - and have seen these skills help clients get great results."
Jules B, Programmatic Lead -Google
Let’s turn attention into action!
Whether you need strategy, execution, or a straight-talking expert to cut through the noise, we’re here to help. No fluff. No wasted spend. Just sharp, results-driven marketing designed to capture attention and convert it.
Get in touch — and let’s start making your marketing work harder.