Your brand deserves attention that converts.
We’re a boutique marketing agency in Sydney that designs attention systems for purpose-led and premium brands. Senior strategists. No lock-ins. Measurable results.
Strategy × Creative × Performance Media, powered by The Attention Engine™
The Attention Engine™
The Attention Engine™ is our proprietary framework for identifying and capturing the right attention at the right price.
We connect media, messaging, and creative into a single system designed to deliver measurable brand and revenue outcomes for your business.
Built with AI. Grounded in 23 years of experience. Designed for brands that want real growth, not just impressions.
WE ARE
WILD BY NATURE
SENIOR OPERATORS ONLY
NO JUNIORS ON YOUR ACCOUNT
RESULTS OBSESSED
UNCOMPROMISING ON CRAFT & CARE
BUILT TO GIVE A DAMN
We’re not just a media agency, we’re your advantage in the attention economy
23+ years elevating brands like Rolex, Visa, Samsung, Airbnb, Cartier, CHANEL, Paramount Pictures, and Australian government teams.
Proud members of the IMAA.
Google Ads Certified. Meta Advertising Certified. Google Marketing Platform Certified.
Proud Members of the IMAA
Independent. Innovative. Impactful. As members of the Independent Media Agencies of Australia (IMAA), we’re part of a network of trailblazers redefining what great marketing looks like.
Meta Advertising Certified
Meta ads that actually make money? That’s our game. Meta Certified and experts in Facebook and Instagram Ads, we craft campaigns that scale fast and convert hard.
Certified Google Ads Experts
We don’t “dabble” in Google Ads—we live and breathe it. Fully Google Ads Certified, we build campaigns that actually convert, not just drain your budget.
Google Marketing Platform Certified
We don’t guess—we use data. As Google Marketing Platform Certified strategists, we leverage the same tools global brands use to optimize every dollar spent.
Masters of Google Analytics & Data
If you can’t track it, you can’t improve it. We make sense of Google Analytics, user behavior, and performance data—so you can stop guessing and start growing.
DV360 Experts
Get your brand seen in the right places. DV360 puts your ads on premium websites, YouTube, and streaming platforms, using AI to target the right audience and maximize results—so you spend smarter, not more.
22+ Years Elevating Iconic Brands
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Proven Results for Visionary Brands
With over two decades partnering with icons like Cartier, Chanel, Burberry and more, we’ve mastered the science of capturing high-value attention and turning it into enduring brand growth.
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Trusted to Drive Market Transformation
Our proprietary Attention Engine™ is the difference, delivering breakthrough campaigns for leaders across luxury, technology, retail, and government. When it’s time to outpace the market, premium brands trust us to break through the noise.
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Over 1,000 Campaigns Delivered
From strategy to execution, we build attention systems that scale, fueling sustained growth for brands serious about results. Our formula delivers consistent, high-performance outcomes across every touchpoint.
Usually, it’s our work that does all the talking. But sometimes our clients like to do it.
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"The Wild Ones Agency transformed our marketing approach. Their personalized strategies and unwavering support gave us the confidence to make bold moves in our campaigns."
Sophia C, CEO, Luxury Jewellery Brand
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"Elaine’s network, her creative thinking, and her strategic approach is excellent. She’s the person you want helping to drive your brand and the partner you want in managing your strategy, team and approach."
Sam V, Director - Visa
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"I would highly recommend The Wild Ones Agency, as Elaine is a standout operator who is reliable, always honest, who can support all your needs. I’m always impressed by her creativity and strategic thinking capabilities - and have seen these skills help clients get great results."
Jules B, Programmatic Lead -Google
Our Process: The Attention Engine™
How We Deliver Revenue Growth
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THE ATTENTION ENGINE™
Combines strategic intelligence, high-impact creativity, and performance media into a single operating model.
Crafted with AI, grounded in human behaviour, and built for attention.
Not a replacement for performance.
A framework that makes performance work harder for longer.
The Attention Engine is our proprietary three-step system designed to help premium brands earn the right kind of attention, from the right people, in the moments that actually drive profit.
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1. STRATEGIC MAPPING
We map:
Where attention actually happens
What it costs
What quality looks like
Where brand and performance should play different roles
Most media plans skip this step.
They jump straight to buying.
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2. CRAFT AND CREATE
This is where the thinking turns into real things people actually see.
We take the strategy and ask:
What’s the idea people will notice?
Where will it actually work?
What do we make, and what do we ignore?
This is where we decide:
The idea
The creative
The platforms
The media channels
The partnerships
The tactics
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3. ROI, REIMAGINED
Now we:
Watch what’s landing
See what’s being remembered
Adjust what’s not pulling its weight
We optimise.
ROI here isn’t about squeezing harder.
It’s about:
Putting more behind what’s working
Pulling back on what isn’t
Letting attention do its job before judging results
This is how ROI compounds instead of resetting every month.
Ready to stop guessing and start growing?
Book a free Attention Audit and we’ll show you exactly where your brand is leaking attention, and how to capture it with media and more
